china town

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원래는 네온이 주인공이 아니라 사진작품을 위한 네온 사인들인거 같아

서양애들인 유명 브랜드들이 중국어로 변환되어 보는것이 재미 있나 보다

하긴 내가 봐도 스타벅스나 펩시 콜라 같은 것이 영어 아니고 익숙하지 않은

다른언어로 되어 있으면 신선하기도 하고 재미 있기도 할꺼 같다

네온 제작 동영상도 같이 있어 올려본다…

Chinatown / The Chinese translation of the trademarks from Mehmet Gözetlik on Vimeo.

• Chinatown

  The Chinese translation of the trademarks
• Chinatown is a Chinese translation of the trademarks in a graphical way.
  It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos
  with maintained visual and narrative continuity.
  –
  It uses basic words for translation, such as “Caramel Macchiato” for “Starbucks” in order to maintain the visual continuity. By arranging the words this way, ‘Chinatown’ pushes viewers to ask themselves

  what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness
  to 1.35 billion people in the world, when you can’t read Chinese.

  –
  Conception: Mehmet Gözetlik

  Producer: Handan Akbudak
  Neon Sign Maker: Asım Doğan
  Director of Photography: Emre Başak
  Assistant Camera: Doğukan Hendem
  Editor: Süleyman Yılmaz
  Music: “Les Métamorphoses du Vide” by Chapelier Fou.
  –
  Special Thanks: Antrepo Istanbul, Ateş Neon,
  Awesome Broduction, Eyestorm Artica Worldwide Ltd
  –

  © 2012-2014 Mehmet Gözetlik